Social Media Marketing Specialist (Performance & Execution Focused)

About the Role

We are looking for a hands-on, execution-driven Social Media Marketing Specialist who doesn’t just “manage pages” but actively builds growth, generates leads, and improves campaign performance daily.

This is not a junior posting role. We are looking for a doer, problem solver, and performance-focused marketer who can take ownership of results across Meta, TikTok, Snapchat, and other paid social platforms.

You will work directly on high-budget, fast-moving client campaigns (especially in aesthetic, healthcare, and premium service industries) where speed, accuracy, and performance matter more than theory.

Key ResponsibilitiesCampaign Execution & Performance

Plan, launch, manage, and optimize Meta (Facebook/Instagram), TikTok, and Snapchat Ads

Take ownership of lead generation campaigns from setup to scaling

Continuously optimize CPL, CPA, CTR, ROAS, and conversion rates

Monitor daily performance and take quick corrective actions without waiting for instructions

Strategy & Growth Thinking

Build audience strategies based on behavior, intent, and funnel stages

Conduct competitor and market analysis to find growth opportunities

Suggest and test new angles, creatives, and campaign structures

Tracking & Data Accuracy

Set up and maintain Meta Pixel, GA4, and GTM tracking

Ensure lead tracking is clean and accurate (no data leaks or blind spots)

Work with CRM/lead systems to improve conversion visibility

Creative & Funnel Collaboration

Work closely with designers and content creators to improve ad performance

Write or guide high-performing ad copies and hooks when needed

Suggest landing page improvements for better conversion rates

Optimization & Testing

Run constant A/B testing (creatives, audiences, placements, hooks)

Identify winning ads and scale aggressively

Kill underperforming ads quickly without hesitation

Reporting & Accountability

Deliver clear performance reports with insights (not just numbers)

Explain what worked, what failed, and what will be improved next

Take ownership of campaign outcomes

What We Are Looking For (Mindset > Degree)

2–4 years hands-on experience in social media / performance marketing

Strong experience with Meta Ads Manager (must-have)

Working knowledge of TikTok Ads / Snapchat Ads is a plus

Deep understanding of lead generation funnels

Strong analytical mindset (you understand data, not just dashboards)

Ability to work in a fast-paced, high-pressure, result-driven environment

Self-driven personality — you don’t wait for instructions, you act

Personality Fit

We are NOT looking for:

Passive executors who “wait for designs and instructions”

People who only boost posts and call it marketing

Candidates who avoid responsibility for results

We ARE looking for:

Problem solvers

Fast executors

People who treat campaigns like their own business

Marketers who care about performance, not just activity

Nice to Have

Experience in aesthetic / clinic / high-ticket lead generation campaigns

Basic video editing or creative input ability

Experience working with international clients

Understanding of funnel optimization and CRM-based lead tracking

What We Offer

Competitive salary based on skill and performance

Growth opportunities in a multi-country agency (UAE, KSA, USA, Pakistan)

Exposure to premium international campaigns

Performance-driven culture (your results define your growth)

Room to lead campaigns, not just assist

Work Style

On-site (Islamabad)

Fast-moving agency environment

Execution > excuses culture

Location : Gulberg Greens Islamabad

Work Location: In person