{"@context":"https://schema.org","@type":"JobPosting","title":"Facebook / Instagram / Meta Ads Expert","description":"

Post: Facebook / Instagram / Meta Ads Expert

Job Type:

Full-Time | Office Based | Monday to Saturday | 11 am to 8 pm

Location:

DHA, Phase V, 26th Street, Karachi.

Gulshan e Iqbal, Block 5, Karachi

Mega Marketing Network is a performance-driven digital marketing company focused on generating high-quality leads, customer acquisition, and scalable revenue growth for businesses across multiple industries.

We are expanding our marketing team and looking for a highly skilled Facebook / Instagram / Meta Ads Expert who can plan, launch, and optimize high-converting Facebook & Instagram advertising campaigns that generate measurable business results.

This is not a beginner role. We are looking for someone who understands performance marketing, conversion optimization, and scaling profitable campaigns.

Role Overview

As a Facebook / Instagram / Meta Ads Expert, you will be responsible for planning, launching, managing, and scaling paid advertising campaigns on Facebook and Instagram.

Your focus will be lead generation, customer acquisition, and ROI optimization using advanced campaign structures, audience targeting strategies, and data-driven optimization.

Key Responsibilities

Campaign Strategy & Execution

Plan and launch Meta Ads campaigns for lead generation, sales, and brand growth

Develop advanced campaign structures (CBO, ABO, scaling strategies)

Build and manage full-funnel campaigns (Awareness → Consideration → Conversion)

Audience & Targeting

Conduct detailed audience research

Build custom audiences, lookalike audiences, and retargeting campaigns

Test multiple audience segments to identify profitable targeting

Creative Strategy

Work with creative team to develop high-converting ad creatives

Test multiple ad formats (image, carousel, video, reels, lead forms)

Continuously improve ad performance through A/B testing

Conversion Tracking

Set up and manage Meta Pixel & Conversion API

Track leads, conversions, and campaign performance accurately

Troubleshoot tracking issues

Optimization & Scaling

Monitor key metrics (CPA, CPL, ROAS, CTR, Conversion Rate)

Optimize campaigns daily to improve performance

Scale winning campaigns while maintaining profitability

Analytics & Reporting

Analyze campaign performance and provide actionable insights

Create clear performance reports and recommendations

Identify opportunities for growth and improvement

Required Skills & Experience

Proven experience managing Meta Ads campaigns with real results

Strong understanding of lead generation and conversion-focused campaigns

Experience with Meta Ads Manager, Pixel, and Conversion API

Strong analytical and data-driven mindset

Experience with A/B testing and campaign optimization

Understanding of marketing funnels and customer journey

Ability to scale campaigns while maintaining ROI

Preferred Experience

Experience running ads for legal, real estate, coaching, e-commerce, or service businesses

Experience with CRM integrations and lead funnels

Experience with landing page optimization

Key Performance Indicators (KPIs)

Success in this role will be measured by:

Cost Per Lead (CPL)

Conversion Rate

Return on Ad Spend (ROAS)

Lead Quality

Campaign scalability

What We Offer

Long-term opportunity with a growing marketing network

Performance-driven environment

Opportunity to manage large-scale advertising budgets

Work with a high-performance marketing team

Competitive compensation + performance incentives

How to Apply

Please include:

Your Meta Ads experience

Examples of campaign results you have achieved

Industries you have worked with

Screenshots or case studies of campaign performance

Only candidates with proven performance marketing experience will be considered. More details at: https://www.megamarketingnetwork.com/careers

Pay: Rs75,000.00 - Rs85,000.00 per month

Education:

Bachelor's (Preferred)

Experience:

Meta Ads: 3 years (Preferred)

Google PPC: 3 years (Preferred)

ROAS / Cost Per Sale / Advance Level PPC: 3 years (Preferred)

Language:

English Language (Preferred)

Location:

Karachi (Preferred)

Work Location: In person

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